Category: Commentary

In (Selective) Defense of the LEGO® Mini-dolls

In 2012, as part of an effort to capture more of the girls’ toy market by launching the Friends theme, LEGO introduced the “Mini-doll” figure. Ostensibly this new figure was designed to meet girls’ request for a more stylized and “realistic” play figures, and love them or hate them, it seems like they’re here to